Of all the unfortunate sounding establishments in Belfast – there was a Sham Market and a burnt down Blaze Glaze (Fired Up Ribs + BBQ) – FIX UR CRACK amused us the most and became our go to insult for the few days we had in Belfast. 

On first seeing the shop, near the botanical gardens, I immediately had several incorrect theories as to what it actually was: a plastic surgeon? A drug den? A school for learning social skills (the popular Irish term craic – pronounced crack – means to have a good laugh and banter)?

Of course, the prosaic reality slowly dawned upon me that it was probably a mobile phone repair shop.