Like history, soap operas and, well, virtually everything, the story of fashion is a circular one. But also a tricky one. The actual amount of people indulging in ‘pure fashion’ in any one period is very slight. When we think of the 1960s we think of flower power, free love, drugs, bell bottoms, Mary Quant and psychedelic tie dye clothing as if everyone in the western world were indulging in such practices. In fact, it was only forty-seven people on a sunny afternoon in Carnaby Street in August 1967. Everyone else was going about their business, wearing old-fashioned suits and flat caps. In fact, take any so-called fashion epoch and the same thing occurs: only a handful of people are indulging in the fashion of the day, and these are the ones who get picked up by the media and photographed (in the postmodern 1980s was everyone wearing either shoulder-padded suits or acid-house ‘smiley’ T-shirts? Er, perhaps? No. The answer’s no). Or, in the old days, the fashionable were the rich, powerful, religious or royal who could afford to have their portrait painted. In 16th century Renaissance Italy we think of everyone wearing flowing robes and capes, but this was only the important people likely to be painted. Most common people were actually walking around in jeans and T-shirts.